Privacy Policy

Latest version: 2026-06-09

In this privacy policy, we explain how Regal Components AB (“Regal Components”, “we”, “us”, “our”) collects, uses, discloses and protects your personal data when you visit our website regal.se (“Website”), contact us or otherwise interact with us.

Regal Components AB is committed to protecting your personal data and respecting your privacy.

Regal Components AB operates within sales, production, development and integration of electromechanical components and accessories. Regal Components is part of the Axel Johnson International group.

1. Who is responsible for your personal data?

Regal Components AB is the data controller for the processing of personal data that takes place in connection with your use of the Website and our marketing activities.

Contact details (data controller):
Regal Components AB
Address: Lefflersgatan 1, 754 50 Uppsala, Sweden
Email: info@regal.se
Phone: +46 (0)18-65 70 00

2. What personal data do we collect?

We may collect and process the following categories of personal data:

2.1 Information you provide to us

Contact details, such as name, email address, telephone number, company, position
Message content, such as information you enter in contact forms or send by email
Account details, where applicable, such as login details and role
Preferences, such as marketing preferences and communication settings

2.2 Information from other sources

We may receive or collect supplementary information from third parties to the extent permitted by law:

Credit information
Contact details available on websites and through directory enquiry companies

2.3 Information collected automatically – cookies and similar technologies

When you visit our Website, we automatically collect:

Technical data: IP address, browser type and version, device type, operating system, time zone
Usage data: pages visited, click history, referring URL, time spent on different pages

This information is normally collected using cookies and similar technologies. More information is available in section 7 – Cookies and similar technologies.

3. For what purposes do we use your personal data?

We process your personal data for the following purposes and on the following legal bases:

To operate and improve our Website

To ensure that the Website functions correctly, is secure and is optimized for your device.
Legal basis: Legitimate interest. Our legitimate interest in providing a secure and well-functioning website.

To handle enquiries and communication

To respond to contact enquiries via forms, email or telephone.
Legal basis:

Legitimate interest. Our legitimate interest in communicating with existing and potential customers and business partners, and/or
Performance of a contract in order to take steps at your request before entering into a contract.

To manage customer and supplier relationships

To manage quotations, orders, deliveries, invoicing and support.
Legal basis: Performance of a contract and legitimate interest.

To send marketing and newsletters

To send information about our products, services, events and news, where permitted.
Legal basis:

Consent, where required, for example for email newsletters that you subscribe to, or
Legitimate interest. Our legitimate interest in relevant B2B marketing where permitted under applicable rules.

To comply with legal obligations

To comply with requirements under applicable legislation, such as accounting, tax and data protection rules.
Legal basis: Legal obligation.

To protect our rights and prevent misuse

To prevent fraud, misuse or security incidents and to manage disputes and legal claims.
Legal basis: Legitimate interest. Our legitimate interest in protecting our business, our systems and our Website.

4. How long do we store your personal data?

We store your personal data only for as long as necessary for the purposes stated in this privacy policy or for as long as required by law. The retention period may vary depending on the type of data and the purpose, for example:

Contact enquiries: normally stored for up to 2 years after our last contact, unless longer storage is necessary, for example due to an ongoing business relationship.
Customer and supplier data: stored for the duration of the agreement/business relationship and thereafter for as long as required by law, for example 7 years for accounting records under Swedish law.
Marketing data: stored until you unsubscribe or object to the processing, or until we assess that the data is no longer relevant.

When personal data is no longer needed, it is securely deleted or anonymized.

5. With whom do we share your personal data?

We may share your personal data with the following categories of recipients:

Service providers – processors

We use trusted third-party providers who help us operate our business and Website:

Web server, web hosting and IT infrastructure
CRM systems and marketing tools
Analytics and performance tools

These providers may only process your personal data in accordance with our instructions and are required to protect it.

Business partners

In some cases, we may need to share contact details with distributors or other business partners if this is required to respond to your enquiry or provide a service.

Authorities and legal advisers

Where required by law or to protect our rights, we may disclose data to competent authorities, courts or legal advisers.

Group companies

Information may be disclosed to group companies and sister companies in order to provide shared services and to detect and prevent unlawful acts and breaches of agreements and policies.

We do not sell your personal data.

6. Transfers to third countries — countries outside the EU/EEA

Some of our service providers or business partners may be established outside the EU/EEA. In such cases, we ensure that appropriate safeguards are in place, such as:

The European Commission’s Standard Contractual Clauses, SCC, or
An adequacy decision from the European Commission.

You may contact us for more information about international transfers and the safeguards applied.

7. Cookies and similar technologies

We use cookies and similar technologies on our Website to:

Enable basic functions, such as page navigation and access to secure areas
Analyse how the Website is used, such as visitor statistics, traffic and source analysis
Improve the user experience and performance

Depending on your jurisdiction, non-essential cookies may only be placed with your consent. You can manage your cookie settings via:

Our cookie banner, and/or
Your browser settings, such as blocking or deleting cookies

If you block cookies, this may affect the functionality of the Website.

For more information about which cookies we use, please see our separate cookies page or contact us.

8. Your rights under data protection legislation

As a data subject within the EU/EEA, including Sweden, you have certain rights regarding your personal data:

Right of access – You may request information about whether we process your personal data and receive a copy of it.
Right to rectification – You may request that inaccurate or incomplete data be corrected.
Right to erasure, “right to be forgotten” – You may request that your personal data be erased under certain circumstances.
Right to restriction of processing – You may request that the processing of your data be restricted under certain circumstances.
Right to data portability – You may request to receive your personal data in a structured, commonly used and machine-readable format and have it transferred to another data controller where technically feasible.
Right to object – You may object to processing based on our legitimate interest, including processing for direct marketing. If you object to direct marketing, we will stop such processing.
Right to withdraw consent – If the processing is based on your consent, you may withdraw it at any time. The withdrawal does not affect the lawfulness of processing before the consent was withdrawn.

To exercise your rights, you can contact us at: info@regal.se.

9. Security of your personal data

We take appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, misuse, alteration or destruction. Such measures may include:

Access control and authentication
Secure networks and encryption
Regular updates and security monitoring
Internal guidelines and training

If a personal data breach is detected, it will be reported to the Swedish Authority for Privacy Protection and to you in the manner prescribed by law.

10. Links to other websites

Our Website may contain links to external websites that are not controlled by us. We are not responsible for the privacy practices or content of such websites. We recommend that you read their privacy policies before providing any personal data.

11. Changes to this privacy policy

We may update this privacy policy from time to time. The latest version is always available on our Website and contains the date of the latest update. In the event of major changes, we may also inform you in another appropriate manner, for example by email or through a notice on the Website.

12. Contact and complaints

If you have any questions or concerns about how we process your personal data, or if you wish to exercise your rights, you are welcome to contact us:

Regal Components AB
Email: info@regal.se
Address: Lefflersgatan 1, 754 60 Uppsala, Sweden

You also have the right to lodge a complaint with a supervisory authority in your country.
In Sweden, this is: Integritetsskyddsmyndigheten, IMY, website: https://www.imy.se